My God, can you imagine catching a whiff of Crazy Frog whenever your phone rings? Thankfully, Jamster’s amphibian has nothing to do with the latest technology trial by Japanese mobile operator NTT DoCoMo. Instead, it’s all about ‘mobile fragrance communication’, with your phone emitting smells to accompany certain audiovisual content that you download.
Here’s how they explain it:
“The Fragrance Playlists are downloaded from the i-mode mobile website of sister company NTT DoCoMo. Using the phone’s infrared port, the fragrance data is transferred to a device that has been loaded with a cartridge of essences, or base fragrances. The device, a smaller, lighter and more stylish version of the previous model, then mixes the specific fragrances and emits them as the user enjoys the A/V content played back on their phone.”
Mad, eh? DoCoMo is running a trial this month with 20 users, but it seems set on a commercial launch whatever they say, since it’s accepting applications from Japanese companies who want to develop content and applications using the technology. Examples are ringtones, music and horoscopes. Find out more (if you read Japanese) on this blog.
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