Her words will be her own, and rest assured, shelovesyou shelovesyou shelovesyou. Yep, Natasha Bedingfield will be the star attraction on this weekend’s Nokia Green Room on Channel 4 - it’s the show that Nokia is sponsoring to promote its Nokia Music Store. Other acts appearing include Feeder (are they still going?), The Delays (likewise) and Leon Jean-Marie.
The mobile-broadcasting tie-up means there’ll also be exclusive live tracks on the Nokia Music Store from Monday morning from all those acts, as free MP3s. That’s right, free. It’s an interesting counterpart to what Apple’s done in the past with its sponsored iTunes gigs, although in those cases, Apple sold the resulting live tracks on iTunes, rather than giving away.
The Green Room looks set to be just the start of a huge promotional push by Nokia for mobile music this year, particularly once its Comes With Music scheme launches - where you’ll buy a handset and get free unlimited music thrown in as part of the cost. It’s also just the latest example of how mobile firms are increasingly influential in music TV, following previous sponsorships by T-Mobile, Sony Ericsson and Vodafone.
(via NokNok)
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