The mobile industry is hoping that mobile advertising is going to be hella-big in the coming years. Analyst Juniper Research has just released a report claiming that this year alone, nearly 1.5 billion people will receive text-message ads, while predicting that by 2013, spending on mobile advertising will reach a whopping $7.6 billion.
But hang on a minute. What will us mobile users make of this explosion in mobile ads? Rival analyst Forrester has its own report surveying consumer attitudes towards mobile advertising, and the results aren’t pretty for the industry. 65% of us are annoyed when an advert appears when a web page is loading, 57% are annoyed when they appear alongside maps, 56% think banner ads are annoying, and 48% find paid-search ads… yes, annoying.
Oh, and only 7% trust adverts on their phones. So it’s hard not to wonder, out of that $7.6 billion that’ll supposedly be spent on mobile ads in 2013, how much will be wasted on people who simply don’t want to see, watch or interact with it?
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