Keen on music? You’ll be interested in Nokia’s upcoming Comes With Music scheme then. Due to launch later this year, it involves getting unlimited music bundled in with the price of a handset.
As many tunes as you want for no extra cost, with the caveat that they can only be from record labels who’ve signed a deal with Nokia.
So far, only one has: Universal Music Group. And according to a story in the Hollywood Reporter, Nokia is paying the label $35 for every Comes With Music handset that it sells. Although another report has since revised that figure to $33.50.
Anyway, the point is that music industry blog Coolfer has done some sums, using that info to calculate how much Nokia might pay if it signs similar deals with the other record labels, based on their market share. And the answer is…
$116.32. Which is around £58.43 of the Queen’s money (admittedly, I did give this away in the headline).
So, if Nokia passes the full cost of these licences onto us consumers, it could add just under 60 quid to the price of a phone. Which based on 12 months of unlimited tunes, isn’t half bad. By contrast, you’d pay £9.95 a month for a subscription to Napster that provides a similar unlimited service.
All of this is just speculation, though. Nokia might not sign deals with all the labels (and if it doesn’t, Comes With Music will be a dud), and it might have an entirely different business model. But until Nokia gives us more details, it’s all juicy speculation!
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