Good news, vodka-lovers. Smirnoff is apparently going to invest more heavily in its mobile activities, following the success of its existing mobile site, which has been visited by 90,000 unique users since it launched last October.
According to New Media Age, the site will be expanded to include options to upload your own photos and videos to share with friends and other users. Although it’s good to see a big brand getting the mobile bug, this move into UGC is questionable.
Will users really want to share their content through a vodka brand’s portal, rather than YouTube, Flickr or Facebook – all of which are now easier to upload to from your phone? We’ll have to wait and see.
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