Blyk launched last year in a blaze of publicity, being an MVNO operator offering its users free texts and voice minutes in exchange for receiving adverts on their phones.
It started with a roster of 44 advertisers, including the likes of Coca Cola, Sony Ericsson, Ford and Adidas. It’s just announced that it’s boosted that number to 117, including STA Travel and government agency the COI.
There aren’t any updated figures on how many subscribers it’s got though. Blyk says it’s on course for 100,000 by the end of this year, but has faced criticism from the ad industry about a perceived slow takeup.
(via Mobile Entertainment)
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