Starbucks is doing it (Paul McCartney, Joni Mitchell). Bacardi is doing it (Er, Groove Armada). Red Bull is reportedly doing it later this year. What? Forming a record label, that’s what.
Why shouldn’t Nokia? It’s a question I asked the company’s Tero Ojanpera at this morning’s press event in London. And here’s his reply:
“No, we don’t intend to become a record label. It’s about activities such as A&R and scouting talent. What I hope we are able to do is use technology to discover new talent, and to promote talent too. But we are not planning to become a record label.”
So there you have it.
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