// Pocket Picks //

UK-based mobile social network Flirtomatic has launched a dedicated iPhone version of its site, with an interface customised for Apple’s handset (although it also works on the iPod Touch). The new site will let users register, login, chat, search for and rate each other, and send and receive gifts. All the main features of Flirtomatic, in other words. The company says it’ll be launching location search soon, too. It’s not a native iPhone application, but rather a website accessed through the iPhone’s Safari browser. It’s a sensible thing to do, given the research showing iPhone owners are keen web surfers. Flirtomatic is hoping the new site will help boost its userbase beyond the 400,000 people already using the service on their phones in the UK. The site’s doing pretty well though: in May, more than one million messages were sent between users every day.