// Pocket Picks //

Poor celebrities. Once they could count on gadget makers to throw big sacks of cash at them in return for appearing in adverts, but there’s now a trend to use - gasp! - members of the public instead. Not least because they’re cheaper, and won’t them bring shame on the company by getting papped snorting crack off a Page 3 model’s back in the tabloids. Anyway, LG is the latest company to rock the UGC Advertising idea, with its LG Style Icon contest. They want to find “the most stylish, funky and original looking people” to appear in adverts promoting the new LG Secret handset. Bizarrely, they think they can find these people at Bluewater and other shopping centres. Thankfully, you can also enter by uploading your photo to the Style Icon website, after which everyone’s snaps will be voted on by other users, before ten winners are chosen to have their faces plastered on billboards around the country. Of those, two will then be selected to feature in a proper national ad campaign.