The Met Office supplies meteorological data for news agencies and other content providers to repackage and pass on to consumers. Later this week Met Office Media will announce a new studio in Millbank that will enable it to publish its own tailored weather content directly to mobile phones and portable video devices, reports the Financial Times.
Through a deal with MobiTV, the Met Office has been producing static 2D-weather charts for use on mobile phones, but the new studio - plus some innovative 3G video technology - will allow 3D ‘fly through’ weather graphics similar to those seen on TV weather forecasts to be sent directly to handsets.
Although there is no shortage of mobile weather services, Met Office spokesman Phil Johnson stressed that the Met Office had an edge, “customers want much more clarity and information around weather, and they want an authoritative voice.”
The Met Office earns around £6- 7 million from broadcasters every year.
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