O2 must be checking the batteries in their profit calculators. The uk network reckons that four times as many people had registered an interest in the new & improved iPhone than for the original device.
O2 claims that over 130,000 people have registered via their website compared to 36,000 at the same point in the iPhone 1.0 launch.
The new pricing scheme means that many more people are able to upgrade to the new iPhone without a prohibitively expensive contract and there is even scope for (legal) PAYG users this time around. By this time next year it might be easier to count the people who don’t have an iPhone.
O2 chief executive Ronan Dunne also pointed out that iPhone users typically spend 30% on their bills than non-iPhone users. Ker-ching!
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