Admittedly we are not marketing gurus, nor are we experts on dragons, but we do feel that we have a point when we say that mythical beasts have little to do with ‘soul’ or mobile phones, let alone a mobile phone called the Soul.
Judging by the reaction of the people in this video however, Samsung’s marketing execs know what the common mobile customer wants and to be honest, the very fact that we are talking about it at all confirms that the stunt has succeeded.
Still baffled? Watch the video below to see how a perspective bending robotic dragon sat on the back of a trailer being wheeled around the UK can make you feel a sudden urge to buy a Samsung handset.
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