Vodafone has announced a new deal with MySpace which will make footage from Vodafone’s sponsored music events (of which there are loads these days) available to users of MySpace.
Reuters is reporting that the new service, called Vodafone Music Reporter, will launch in Germany, Italy, Spain and the UK. The Vodafone Music Reporter will feature user-generated content which is pretty much a must for any service being touted as a Web 2.0 Music Platform.
Sound bites aside the idea is that users will be able to share their experiences at Vodafone sponsored music events by uploading and downloading content including pictures and videos. There will also be a blog where members of the Vodafone Music Reporter community will be able to read about updates in the Vodafone musical calendar.
To top it all off users of the service will be able to enter a competition to prove their skills as a reporting guru by covering Vodafone Music Unlimited events this summer with the chance to win a role in an MTV show episode which will be aired online and on mobile.
With Vodafone snaring the likes of Madonna for exclusive distribution deals as well as spearheading various music festivals around the world including Germany’s Music Unlimited festival in Cologne, its partnership with MySpace could well be a significant meeting of minds.
More on this as soon as we have it.
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