Apple has come under fire before for not being quite as environmentally conscious as it could be, but it looks like Mr Jobs is taking this criticism on the chin and genuinely making strides towards a greener future.
And according to The Register, the iPhone 3G is going to set an example. The new device will be shipped in a potato starch paper tray, which Apple has ordered millions of from a Dutch company called PaperFoam (which according to its site, has had dealings with Apple before as the picture to the right will attest).
Though the PaperFoam’s CEO, Hans Arentsen, doesn’t want to reveal to much, he has confirmed that the iPhone 3G will be delivered in a cardboard box with a potato starch inner tray and all of the packaging will be fully recyclable. Apparently the new packaging will effect a 90 per cent carbon footprint reduction in comparison to plastic as it consists of 100 per cent natural resources.
Not a bad start and with Nokia already having made big moves in this area, hopefully more of the big industry players will follow suit before long.
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