The New York Times is reporting on a recent survey, conducted by Ipsos MediaCT, looking at the mobile trends in 11 different countries. The survey has thrown up some interesting facts some of which are a little unexpected.
Hardly surprising however were the revelations about tech savvy South Korean and Japanese mobile users, of which 69 and 89 percent respectively own mobile phones with email capabilities (though as little as 10 percent of South Koreans actually make use of the function against 56 percent of Japanese users).
On this side of the hemisphere, things are dramatically different and of the people surveyed in America, 82 percent of mobile users claimed that they never use text messaging. It seems that it is unlikely that the low figure is the result of people having moved on to alternatives like IM clients and is probably the result of messaging not having been widely adopted in the first place.
Strange, especially considering how large the American mobile market is. Considering we brits send 1 billion texts per week, it is odd that the US figure is so low. Maybe some American carriers could pay for some of the UK’s most prolific texters to emigrate to the US to help increase the national average.
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