Industry analyst M:Metrics says mobile mapping services are on the rise, which is unsurprising given the number of companies punting these services to mobile users. Apparently 2.7% of UK mobile users accessed maps on their phones during May this year, which is about 2.1 million people.Browser-based maps are the most popular form, with 57% of European mobile map users accessing them that way, compared to less than a third through dedicated applications. M:Metrics also has some stats on where us Brits are using mobile maps - 57.9% use them while driving, 30.2% while on public transport, and 41% while walking, running or biking.It’d be interesting to see a more detailed breakdown of which mapping services are most popular. I’ve been using Google Maps heavily on the iPhone recently, for example, but I’m not sure if the mobile browser version is dominant on other handsets or not.
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Google are the lead mapping service for web-based mapping on PCs so I reckon they will have also taken the lead on mobile mapping, especially with so many handsets coming with Google apps on them