The Advertising Standards Authority has ordered Apple to stop running an advertisement for the new iPhone 3G.
The ad claims that the new handset can access “All of the web” - not so, says the ASA, as the iPhone cannot run Flash or Java apps the claim to run ‘all of the web’ is misleading.
“Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory,” said ASA spoeksperson Olivia Campbell.
“They made a very general claim that you can see the internet in its entirety,” continued Campbell, “and actually that’s not quite true.”
Apple’s rather bare-faced counter-argument was that Flash & Java are proprietary technologies and that their claim was based on being able to access web pages, rather than being able to correctly display their contents.
The full adjudication is available here.
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