According to a new report, Microsoft is ready to take the smartphone set by the scruff of the neck and its hiring some muscle from NVIDIA to help bully the competition.
Coming from the Inquirer the report reads:
“What do you get if you take an iPhone, remove the clean UI, user friendliness, nice industrial design, battery life, cachet, functional OS, and in general everything else that makes it worthwhile? The new Microsoft phone, powered by NVIDIA.”
It’s a churlish take on the situation but the core of the claim is that the Redmond leviathan will unveil a G1/iPhone baiting device at February’s 3GSM conference in Barcelona next year.
Microsoft could certainly do worse than partner with NVIDIA, whose new system-on-a-chip (SoC) or Tegra as it is otherwise known was demoed pulling all sorts of jaw slackening shapes inside a mystery touchscreen device at last year’s Mobile World Conference.
That said, as a strategy, it does leave Windows Mobile looking like a slightly schizophrenic enterprise. On the one hand there’s Microsoft CEO Steve Ballmer talking up the benefits of having multitudinous relationships with various manufacturers for mobile, much like the hardware/software paradigm that’s served its Windows desktop OS business so well.
On the other hand, it seems that with various special relationships for the benefit of high profile releases such as the HTC Touch HD and the Xperia X1, Microsoft is testing the water for a much more focussed attack on the omnipresent iPhone and its diametrically opposed philosophy concerning the marriage of hardware and software.
Either way, based on the few tech demos of the Tegra chip we have seen, Microsoft could be poised to unleash the most significant threat to the iPhone yet. For the sake of choice, let’s hope it succeeds.
(Via AppleInsider)
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