Mobile payments provider Bango has claimed that Vodafone UK is the biggest operator for off-portal content sales, which must be making it a pretty penny.
Bango measured all its content providers using its service and saw mobile internet traffic grow fastest on the networks themselves, after they all started embracing off-portal browsing.
Bango claimed that Vodafone benefited from being one of the first operators to offer an easy billing interface to help consumers buy content with their phones.
Other drivers for rising revenues from mobile web use include putting a search box on operator portals for off-portal content, introducing flat rate data charges and higher payout rates for content providers, to encourage them to post stuff on the mobile web.
So what does this mean? Us consumers are set for even better value mobile internet rates in coming years as the operators fight amongst themselves to rival Vodafone’s apparent dominance. And that can only be a good thing!!
Bango, which specialises in mobile payment provision, has launched a one-touch access to mobile content from users’ social networking sites, or blogs.
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