It’s been a long, rumour-strewn road so far… But the Guardian newspaper reports this morning that O2 has finally won the battle to carry Apple’s iPhone in the UK (as we predicted last week).
With an official announcement due tomorrow, 18th September, the Guardian seems to have snagged some last-minute scoopage as the iPhone deal shifted to O2 following it making a huge revenue sharing offer. It’s claimed that O2 is to pass around 40% of its revenue from the iPhone back to Apple, potentially turning the deal into a huge loss-leader for the operator.
Continue reading ‘O2 lands iPhone deal after massive revenue sharing offer’
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