EMI | // Pocket Picks //

The iPhone is set to have an unlikely marketing partner in the Icelandic soundscapers Sigur Ros. The band’s record lable EMI is going to push the new Sigur Ros DVD using sites specifically designed for the iPhone and iPod Touch. The site includes a full-length trailer of the Sigur Ros Heima documentary which apparently streams seamlessly according to your available bandwidth.

The site also makes use of Yahoo! Maps’ tool, allowing you to navigate over a map of Iceland to see the various locations where Sigur Ros performed in the film. There are of course the obligatory links the iTunes Music Store too.

Seems like a fairly unique way to peddle a device (and a documentary), whether or not the iPhone crowd (or at least the early adopters of the iPhone) are the sort that listen to Sigur Ros remains to be seen.

(Via iPhone World)

Nokia’s hopes for its new Music Store have been dashed slightly after Warner Music Group pulled out due to concerns over another Nokia service.

It seems Warner is withholding its music catalogue from Nokia’s music service because of Nokia’s Mosh social networking service that allows users to share files with each other on their devices.

In the current climate of music labels getting gittery over illegal downloads and track sharing eating into their already substantial profits, Warner would rather not be involved because Mosh users are illegally distributing copyrighted material.

Luckily for Nokia, major record labels like Universal Music Group, Sony BMG, and EMI are all still moving ahead.

In fairness Nokia has put in place checks to stop Mosh users sharing copyrighted material, although the Wall Street Journal apparently found Beatles tracks and Harry Potter content being shared on Mosh.

It seems record labels like Warner aren’t quite ready to embrace the possibly future of music distribution through content sharing on mobiles just yet.

[Via Arstechnica.com]