Are you a company with a mobile application or service that has some - any - relevance to Moscow or football? Then this is the week to be making sure Man Utd and Chelsea fans know about it! Such is the case with Nokia, which is pitching its Nokia Maps app as the essential companion to anyone heading to Russia for the Champions League Final. Nokia is offering its Moscow map for free download to any GPS-enabled Nokia phones, with a street-by-street guide to the city, A-to-B pedestrian navigation, and info on key train stations, hotels, bars, restaurants and, of course, the stadium itself. Now, if someone can just offer a mobile application giving English fans the Russian phrase for ‘I’m sorry, officer, when I threw that chair at you, I was just expressing the high respect I have for your country and culture. Please don’t shoot me’, everything’ll be just grand.
Tag Archive for 'football'
How often have you been at a football match watching a drab 0-0 draw and find yourself more interested in your phone than what’s going on down on the pitch?
Well, how about downloading a load of adverts using your Bluetooth mobile? Well according to promotions company Bluepod, football fans stuck in grounds are the ideal target (i.e. trapped) audience for advertisers.
Bluepod’s already launched its new advertising service at BlackBurn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves and Celtic.
Fans are able to opt in to receive adverts, using video, audio and text messages, with club fixtures and club profiles along with advertising. The content itself comes from tiny servers on location, called Bluepods, connected to the mains.
Bluepod claims a recent trial at Portsmouth’s Fratton Park (above) saw over 6,000 fans downloading a movie trailer (from a crowd of about 20,000).
Football grounds aren’t the only place where Bluepods have been installed. Vue, Cineworld and Showcase cinemas have already had them, to promote LG’s Viewty phone.
[Via The Register]
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