Tag Archive for 'Hard Candy'

Is Madonna the most mobile-friendly popstar ever?

Published by Stuart Dredge on April 16, 2008 in Music. 2 Comments

madonna-mobile.jpgMadonna is clearly pretty sharp when it comes to music, invariably surrounding herself with cutting-edge producers and collaborators for each new album (before dumping them for people even more cutting-edge the next time). But it seems she’s also pretty savvy when it comes to mobile, or at least her management are.

See, Madge’s next album is out soon. It’s called ‘Hard Candy’. And to say it’s being promoted heavily to mobile users is an understatement. She started by signing a deal with Vodafone here in Europe.

It involves distributing seven tracks from ‘Hard Candy’ during the week leading up to its release on 28th April - one a day - for Vodafone customers to download. They also bagged an exclusive on her new single ‘4 Minutes’, and will have a dedicated Madonna mini-site on Vodafone Live.

But that was just the start…

Continue reading ‘Is Madonna the most mobile-friendly popstar ever?’



Vodafone customers to get new Madonna tracks early

Published by Fraser MacInnes on March 18, 2008 in Music. 0 Comments

headshot.jpgIf you are a big Madonna obsessive, now might be the time to switch to Vodafone as it and Warner Music International (WMI) have partnered in order to deliver seven tracks from Madonna’s new album, Hard Candy, to Vodafone customers ahead of its official release on April 28th.

As of April 21st one track will be lifted from Hard Candy every day and made available to download on Vodafone Live! for 24 hours until the full album is released seven days later.

Vodafone customers in Spain, Portugal, Germany and Belgium will also have exclusive mobile access to Madonna’s new single, ‘4 Minutes’, effective immediately. All Vodafone customers in the participating territories will have access to a Madonna mini site via Vodafone live!, packed with ringtones, ringback tones and SMS tones. No details on pricing but we are guessing that at least some of the content will be free, perfect for budding material girls and boys. Come on, you must have known that a badly shoehorned Madonna quote was coming?