ROK Entertainment Group – most renowned for mobile content – has entered the manufacturing space, but with a difference. It’s not going to release a new phone… but a laptop?!?
It’s acquired a controlling 51% stake in notebook manufacturer Rock. Under the deal, ROK and Rock will share their expertise in IPTV (Internet TV), mobile internet and mobile entertainment and something called ‘place shifting’.
Rock specialises in market-leading notebooks such as gaming the notebook with the world’s fastest graphics – the Rock Xtreme 770 powered by the 8800M GTX graphics card by NVIDIA (pictured).
ROK (the mobile content one) says it took the stake to take advantage of the increasing convergence of mobile and PC technologies, particularly in the mobile broadband space.
How much ROK paid for Rock is unknown so this deal could either be a brilliant move by the mobile content company, or a hugely expensive folly. Mind you, if mobile broadband services keep progressing like they do (especially Wi-Fi), then they might just be onto something.
