ITV is launching a new made for mobile TV series on Monday on ITV Mobile, and then on ITV.com’s entertainment channel a week later. The show, the Gym, is a comedy effort starring Might Boosh actor Rich Fuller (Bob Fossil), and Channel 4’s Plus One actress Ingrid Oliver.
The ‘mobicom’ (ITV’s word, not ours) will be comprised of 50 two-minute episodes making it the perfect rib-tickling snippet you can devour on the bus. The Gym is arriving hot on the heals of ITV’s first made-for-mobile TV effort, Hot Desk, a celebrity interview show. Presumably there will be more of this sort of content from ITV to follow.
(Via mocoNews)
ITV has announced its first made-for-mobile show, The Hot Desk. The show’s format is essentially a celebrity interview and is presented by two former All Saints pop-tarts Nicole Appleton and Melanie Blatt alongside Dave Berry and Emma Griffiths from Channel 4’s music show T4.
