So far, mobile ticketing has tended to be focused on music concerts here in the UK, with experiments by Nokia and others in sending you an m-ticket to be scanned on your way into a gig. However, it seems travel could be a big area for m-ticketing growth in the future, including planes and trains. Industry analyst Juniper Research predicts that there’ll be 1.8 billion ‘transport-based mobile ticketing transactions’ by 2011, making up 69% of the predicted 2.6 billion overall mobile tickets that year. However, it seems us Brits won’t be responsible for a lot of that transport figure, since Juniper reckons 73% of the transport transactions will happen in the Far East and China. Anyway, Juniper says travel companies are moving beyond trials and actually starting to deploy m-ticketing technology, in order to reduce their costs and easing pressure on space. Meanwhile, for us punters the appeal will be in being able to jump queues at airports and stations with our m-tickets.
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Industry analyst Juniper Research reckons Mobile Web 2.0 will generate $22.4 billion of revenues in 2013, up from $5.5 billion this year. What’s Mobile Web 2.0 when it’s at home, though? You might think the term covers social networking and user-generated content stuff, which it does, but Juniper has thrown mobile search and mobile instant messaging into the mix too. Apparently, us mobile users are going to be ‘prosumers’ by 2013, creating content as well as consuming it. Juniper reckons that just the social networking and UGC side of things will be worth $11.2 billion in 2013, with growth as fast (if not faster) in developing countries as in the West. ”Combining the power of the social network map - namely: ‘who I know, how I know and where I know’ - with that of mobility, presents the greatest opportunity for revenue generation of any of the applications as defined within Juniper’s Mobile Web 2.0 framework,” says the report’s author Ian Chard. In other words, some of the many mobile social networking companies touting their wares now are going to be rich. Although many aren’t. Place your bets now…
