Tag Archive for 'Mobile Favourites'

O2 refreshes Active to make it more personal - just like Vodafone

o2_logo.pngO2 has finally caught up with its rival networks in refreshing its Active mobile internet portal.

The new-look site will according to O2, ‘for the first time’, look and feel the same regardless of whether its being viewed on a 2G or 3G handset. ‘First time’ for O2 at least, as Vodafone and others have been doing this for ages.

A useful personalisation feature is that the user’s most visited sites will be shown at the top of their homepage, with content viewed tailored to suit their browsing habits. For instance, if someone likes football and browses a lot of news, results and transfer stories, then these will appear at the top of their homepage.

It sounds interesting and we’d love to hear about user’s experiences, because if sounds like O2 owners will finally get the browsing experience Vodafone offers with its Mobile Favourites service.