So far, mobile ticketing has tended to be focused on music concerts here in the UK, with experiments by Nokia and others in sending you an m-ticket to be scanned on your way into a gig. However, it seems travel could be a big area for m-ticketing growth in the future, including planes and trains. Industry analyst Juniper Research predicts that there’ll be 1.8 billion ‘transport-based mobile ticketing transactions’ by 2011, making up 69% of the predicted 2.6 billion overall mobile tickets that year. However, it seems us Brits won’t be responsible for a lot of that transport figure, since Juniper reckons 73% of the transport transactions will happen in the Far East and China. Anyway, Juniper says travel companies are moving beyond trials and actually starting to deploy m-ticketing technology, in order to reduce their costs and easing pressure on space. Meanwhile, for us punters the appeal will be in being able to jump queues at airports and stations with our m-tickets.
