A big announcement has come from the O2 camp today - the company has partnered with Napster to launch mobile music download service. The service will be available through O2’s O2 Active, with access to over 5 million songs. What also pretty cool is that when you buy a song over the air, you will receive simultaneous dual delivery to both your mobile phone and your PC.
The tracks will be priced at 99p each or 5 tracks for £4 which is roughly in line with what iTunes charges. Once a song is purchased on the mobile phone, a copy will be automatically sent to the email address of the customer’s choosing.
Apparently the partnership will land O2 the accolade of being the provider of the UK’s largest full track mobile music download service and will encapsulate all of the biggest new releases from the biggest names in the industry. Not so much a cautionary flirtation with a mobile music service as a full-blown assault then. Whether the service will canabalize iPhone sales for other traditionally less music focussed handset remains to be seen.
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