You might think that Sony Ericsson, Samsung or maybe even an upstart like LG or Apple would be considered more direct competitors to the mobile behemoth that is Nokia, but the ever contrary Finnish company sees things differently, declaring Google as it’s main dueler.
It seems however that this is not a presumptive comment about the potential success of Android, but rather some mild chest beating about some of the inroads the company has been making on some of Google’s more established territory.
Specifically, mobile advertising is where Nokia believes it could step up to the plate as it has shipped over 35 million GPS-enabled mobile phones this year all capable of supporting location-based mobile advertising. Google is somewhat interested in this slice of the market as it already commands the lion’s share of online advertising and location-based mobile advertising is a particularly fertile economic pasture at the moment. It’s no surprise that Nokia is making an aggressive play in that area. Continue reading ‘Nokia going after Google…’
Nokia’s UK managing director, Simon Ainslie has recently been talking about the future of the company stating that Nokia will become a Web 2.0 outfit rather than just a device company.
