With both Sony and Nokia (which recently announced its service) offering over-the-air music purchases, it was only a matter of time for Apple to do the same. The arrival of the new iPod touch (shown right) has given Apple the opportunity to roll out the iTunes Wi-Fi Music Store, which does pretty much what it says on the tin.
Songs can be browsed, previewed and purchased direct to either the iPhone or the iPod touch, and then synched-back to your home computer next time you link the device up. Pricing and selection of songs remains the same as in the standard iTunes app — it’s the full service, gone mobile.
In addition, Apple and Starbucks have tied-up in the States to offer an innovative service through which you can purchase the song you’re listening to in a Starbucks branch through a one-click process. Your iPod or iPhone will have access to the Starbucks location’s current playlist, allowing you to find it instantly. Over 600 locations will initially offer the service, which includes free wi-fi access to the iTunes Wi-Fi Music Store, starting 2nd October.
