Orange is looking to the future (so says its slogan) and it seems that that future is all about super-fast, super connected services. As part of a new agenda to ‘improve, grow and evolve’ the business, Orange is set to invest heavily in improving the quality and coverage of 2G and 3G networks. Not only that but the company plans to roll out a ‘super-fast network’ (yes that’s a technical term) offering speeds of up to 14.4mbps. Crikey!
Accompanying this renewed thirst for high speed connectivity will be a new ‘totally connected’ product line spanning laptops and mobile phones. Whether these devices will be Orange branded remains unclear, but it seems likely given that the aim is to entice people to adopt Orange’s fixed-line service in the home as well as its high-speed mobile data network on the move
It’s all part of a grand scheme to revitalize Orange’s business and dramatically improve the experience from the consumer end. There are plans to open 60 new stores this year and next and the Orange on-line store is also due a major overhaul.
As for that ‘super fast network’, the roll out for that is penciled in for 2009, which should leave enough time for some decent (and affordable) 4G devices to hit the shelves. We’re counting down the days already (though we wouldn’t be surprised if some other UK networks decide to get in on the ‘super-fast’ action too).
