According to Mott MacDonald Schema, a UK based independent management consultancy advising the technology, media and telecommunication industries, 95 percent of British mobile users have not accessed mobile TV and those that do use it regularly (which is less than one percent) don’t access it more than once a month. Grim figures indeed.
That is not to say however that it won’t take off (though it has been on the runway for about two years now by our count) as Mott MacDonald Schema believes that in two years mobile TV will be all the rage.
The company cites engaging content, suitable handsets, affordable packages, the scarcity of spectrum and uncertainty around the competing delivery technologies such as DVB-H, T-DMB, Media Flo, 3G MBMS/TDD and DVB-SH as the current stumbling blocks to success for mobile TV.
Have you got that mobile TV industry? There is your to-do list, now go and make it happen you have two years starting now!
(Via Mobile Europe)
